background background

Joanna.

Brand Director, Sustainable Entrepreneur

With over 12 years of professional experience across five United Nations organizations in Paris, Geneva, and Vienna, Li is an international communication and project management expert. She worked on various UN programmes in human rights, rule of law, justice, gender equality, education, sustainability and ICT, creating a solid track record and diverse portfolio in corporate branding direction and global campaign strategies. Li has also undertaken field missions across Africa, the Americas, Asia, Europe, and the Middle East.

Building on this extensive experience, Li has transitioned into sustainable entrepreneurship in the field of innovative climate technologies in Vienna, Austria while holding an executive position chairing the board of FJTMA, a tech-to-market association that fosters the development of the technology industry in Fujian, China by accelerating the process where innovative R&D concepts become commercially viable and available products.

15.
Years of
international
experience

Expertise

Covering a dynamic portfolio of communication products, I have been responsible for a broad range of public information requirements.

Communication Strategy
Campaign Management
Project Management
Communications statistics & Reporting
Branding
Web Design & Editing
Multimedia
Social Media Strategy & Marketing
Public Outreach & Engagement

Worked with

Advocacy.

Spread the word, promote the work, expand the impact.

See Project

Campaign.

Raise awareness, engage the public, build constituencies.

See Project

Media.

Promote the Sustainable Development Goals with TV Media.

See Project

Innovation.

Build the ultimate destination for visual storytelling. Fill the gap between talents and markets. Democratize the world of visual media and make it accessible and affordable to everyone, everywhere.

See Project

Sustainability.

Use innovative climate tech to revolutionize sustainable beverage solutions for festivals.

See Project

Experience & Qualification

2024 - Present | Vienna
Sustainabar

Cofounder & COO

2015 - Present | China
Fujian Technology to Market Association

Chairperson

2022 - Present | Vienna, Austria
Digit Uno Technology

Cofounder

2016 - 2021 | Vienna, Austria
United Nations Office on Drugs and Crime (UNODC)

Associate Public Information Officer

2012 - 2015 | Geneva, Switzerland
International Telecommunication Union (ITU)

Media Coordinator

2011 | Geneva, Switzerland
International Labour Organization (ILO)

Resource Mobilization Officer

2010 | Geneva, Switzerland
United Nations Office of the High Commissioner for Human Rights (OHCHR)

International Human Rights Intern

2009 - 2010 | Paris, France
United Nations Educational Scientific and Cultural Organization (UNESCO)

Gender and Education Intern

2009 | Vienna, Austira
United Nations Office on Drugs and Crime (UNODC)

Donor Relations Intern

2008 - 2010 | Paris, France
Université Paris-Est (Paris XII)

Masters (French) - Administration et Echanges Internationaux

2004 - 2008 | Paris, France
Université Paris-Est (Paris XII)

Bachelor (French) - Administration et Echanges Internationaux

Creativity, dedication & positivity are what I bring to the team.

"Li worked diligently and delivered well on her tasks at a high standard throughout the years, producing strong quality products in a range of areas. She led on all design work undertaken as part of UNODC's Global Programme on the Implementation of the Doha Declaration, translating ideas into digital and print outputs and offering unique ideas to achieve this. Li is a very good colleague to have on the communications team, she works hard to implement both the skills she has and gain new ones to improve the communications outputs."

— UN e-Performance evaluation by the first reporting officer

Kevin Town
UNODC, Vienna

"Creativity, commitment, and professionalism are qualities you will find in Li, who was not only my supervisor but also my mentor. She is always willing to empower me and other young women, and to support my career within the UN. Working with her was a fruitful learning journey, as she possesses many great skills that I learned from her, including social media management, creation of visual assets, leading campaigns, and organizing online webinars, among others. She is very friendly and a positive team player."

Yasmine Oubahi
UN Women, New York

""

background background

Let's grab a coffee and jump on a conversation! Chat with me.